2023-01-17:
Adi & Amaro on KSWV

Photo credit: Javier Gallegos/Santa Fe New Mexican

This morning the Santa Fe New Mexican published a wonderful article by Robert Nott about our friends Adi & Amado, who host warm and wonderful radio shows on my favorite Santa Fe station KSWV Suave Radio 99.9FM 810AM.  KSWV recently celebrated its 32nd year on the air and this article tells part of the story of what makes this family-owned business so successful and such a quintessential part of what makes Santa Fe so special. 

Brother and sister DJs hope tunes help listeners connect with their pasts

An Excerpt: 

Minutes before taking to the airwaves of their family-run radio station, Adi Gonzales and Amado Abeyta recalled those days long, long ago when they listened to the sounds that galvanized their lives.

The music came from the radio sitting atop their grandmother’s freezer. Within the big appliance there was green chile, fish and ice cream. But on the crown was something far tastier: one song after another — a medley of memories the brother and sister fondly summon.

The music helped define who they are today. Gonzales and Abeyta, now in their early 40s, have created daily music shows they hope will bring back a time when radio ruled — and listeners loved to be ruled by it.

Read the article here.